Graphic Design

Your brand is more than just a logo.

While a logo is usually the most recognizable and flashiest part of your brand, it’s really a bit like the lead singer in a band. It may take center stage a lot, but it needs to work in context.

Mick Jagger wouldn’t be Mick Jagger without the rest of the band. Likewise, your logo works together with a plethora of other friends: business cards, mailers, posters, packaging, signs and more. What good is a nice logo (or a great singer) if other pieces of the package are boring, confusing, or completely out of tune.

Common print materials

While we can do just about any design work, these are some of the most common items we create for businesses and other organizations:

  • Business cards
  • Letterhead and envelopes
  • Posters
  • Direct mail pieces
  • Billboards
  • Indoor and outdoor signage
  • Restaurant menus
  • Brochures, reports and booklets
  • Product packaging and labels

Consistency is key

Brand messaging isn’t a short conversation. While flashy one-off designs can be fun, the true strength of a good brand design is consistency. Your brand becomes easily recognizable and more valuable when people get used to seeing it conveyed in a disciplined and consistent way. Seeing your materials becomes a little like seeing an old friend.

Let us worry about production

A good designer’s work doesn’t always end at the computer. Usually there is something that has to be physically made. Commercial printing and sign fabrication comes with a whole box of questions and concerns: Do you want 80# or 100# paper? Glossy or matte? Smooth or textured paper? Offset or Digital? Did you remember to get everything ready for prepress? Will the colors you see on your computer screen look the same when they come off the press?

Don’t put yourself through that. We have a lot of experience seeing things through production. Not only are we pros at it, but we love sifting through new paper samples and tinkering with colors to make sure that shade of green perfectly matches your brand’s Pantone color — or maybe it needs just a tad more cyan in it …

Posted by Tony Figoli

Tony started designing stuff with crayons and graph paper in the 1970s. Now he uses a computer. He spent years as a freelancer, designing everything from logos, to posters, to album covers, to websites. One of his clients in those days was a small start-up craft beer maker called Ninkasi Brewing Company. As Ninkasi grew, Tony joined full time as art director. After six years working on that one brand, Tony struck out on his own again to co-found Figoli Quinn in 2014. When he is not at work, he is probably staring at typography, playing drums, or having a whiskey with friends.